Arbutus Routes Privacy Policy

TL;DR – The Quick Version

We respect your privacy—whether you shop with us online or visit our Whistler store. We only collect the info we need (like your name, email, phone, address, and payment details) to process orders, bookings, and requests. We never sell or rent your personal information, and we only share it with trusted services that help run our business (like payment processors or booking systems). Your data stays safe, and you’re always welcome to ask us what we have on file or to delete it.

INTRODUCTION

This Privacy Policy describes how your personal information is collected, used, and protected when you visit or make a purchase from arbutusroutes.com (the “Site”) or our physical store location in Whistler, BC (the “Store”).

PERSONAL INFORMATION WE COLLECT

When visiting the Site – We automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with it. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device or computer that often include an anonymous unique identifier. For more information, and how to disable cookies, visit https://www.cookiesandyou.com/.

  • Log files – Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site.

When visiting the Store – We may collect certain personal information directly from you when you make a purchase, book a service, sign up for a mailing list, or request assistance. This may include:

  • Name

  • Billing address

  • Shipping address (if applicable)

  • Payment information (including credit card numbers)

  • Email address

  • Phone number

We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information, as well as any personal details you provide in person, such as your name, email, phone number, or mailing address.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information collected through the Site or Store to:

  • Fulfill orders (including processing your payment, arranging shipping, and providing receipts or confirmations)

  • Communicate with you about your purchase, booking, or inquiry

  • Screen for potential risk or fraud

  • When in line with the preferences you have shared with us, provide information or offers related to our products or services

We use Device Information to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

OUR COMMITMENT TO YOUR PRIVACY

We value your trust and respect your privacy. We do not sell, rent, or share your personal information (including your name, email address, phone number, or physical address) with third parties for their own marketing purposes.

Your information is shared only when necessary to process your transactions, deliver services, comply with legal obligations, or protect our rights.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party service providers to help us use your Personal Information as described above. For example:

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as subpoenas or warrants), or otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising here:

You can also opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.

If you are a European resident, we note that we process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests as listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

Whether collected in-store or online, we will maintain your Order Information for our records unless and until you ask us to delete it.

CHANGES

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US
For more information about our privacy practices, questions, or complaints, please contact us by:

Email: [email protected]
Mail:
Arbutus Routes
Unit 112
4557 Blackcomb Way
Whistler, BC, V8E 0Y2
Canada